RacingBreaks Paid Social Ad Naming Convention

Campaign: 
Events (name of event) 
Brand 
Ad hoc 

Ad group:
Event | (Event name)
Brand | (Objective)
Ad hoc | (Ad hoc event or promotion name)

Ad:
Event | (Event name) | Month the ad was set up in
Brand | (Objective) | Month the ad was set up in
Ad hoc | (name) | Month the ad was set up in

E.g. 

Campaign: Event Royal Ascot 2024
Ad group: Event | Royal Ascot
Ad: Event | Royal Ascot | October 2023

UTMS to follow the normal process: 
Website URL
Source (fb/ig)
Medium: (paid_social)
Campaign name: (cheltenham_festival) - or whatever the name is of the specific event
Campaign content: video, image, carousel, etc