How to name our paid social ads to track Cariad ads vs. other ads
Campaign:Events (name of event)
Brand
Ad hoc
Ad group:
Event | (Event name)
Brand | (Objective)
Ad hoc | (Ad hoc event or promotion name)
Ad:
Event | (Event name) | Month the ad was set up in
Brand | (Objective) | Month the ad was set up in
Ad hoc | (name) | Month the ad was set up in
E.g.
Campaign: Event Royal Ascot 2024
Ad group: Event | Royal Ascot
Ad: Event | Royal Ascot | October 2023
UTMS to follow the normal process:
Website URL
Source (fb/ig)
Medium: (paid_social)
Campaign name: (cheltenham_festival) - or whatever the name is of the specific event
Campaign content: video, image, carousel, etc